I came across a
new social media web site that smelt of smug.
Like 2 minute man. He has something to say. And he's damn proud of it. Summary: a neat trick to overcome procrastination, the start of everything takes less than two minutes, so, er, just DO IT! He riffs with this idea like he'd never experienced a true fear of failing, true crippling indecision, true lack of self worth. Go 2 minute man! (Medium doesn't have a search facility that I can find, so can't link back to it. Go Medium!)
And back to the point, how has Facebook failed, and what might the next Facebook look like? (But why add a photo of Balkan refugees to the former? Bit sick that, really.)
It's stuffed full
of confident 30-somethings wanting to share confident prescriptions about life,
about tech, about consumer activism, about neat ideas and neater, confident,
meaningful, artistically shaped lives. It concentrates on the word, and
puts words on the page beautifully (much nicer than blogger.com, hmm). It's a space to share and be seen and be
part of something new. It's quietly getting rave reviews, getting known. What?
You hadn't heard of Medium? Really? Where have you been?
Like 2 minute man. He has something to say. And he's damn proud of it. Summary: a neat trick to overcome procrastination, the start of everything takes less than two minutes, so, er, just DO IT! He riffs with this idea like he'd never experienced a true fear of failing, true crippling indecision, true lack of self worth. Go 2 minute man! (Medium doesn't have a search facility that I can find, so can't link back to it. Go Medium!)
Like, what did
David Karp (Tumblr founder) mean by 'Fuck, yeah, Tumblr' when he sold it and
pocketed 250 million? Quite why that's categorised under 'lady bits', Medium, I have no idea. Oh, the writer was female. Right.
And back to the point, how has Facebook failed, and what might the next Facebook look like? (But why add a photo of Balkan refugees to the former? Bit sick that, really.)
And with Medium,
App.Net, Svbtle and others, there seems to be a wee bit of a trend developing
here.
Apparently there's
this problem with Facebook and Twitter and Tumblr and
#everyothersocialmediasite apparently: the shittiness
of user-generated content. And these are attempts by 'alpha geeks' to create new social media sites that address that problem.
And, yes,
user-generated content can be fifty shades of shite involving random pictures
of kittens mixed in with selfies and food-shots, anodyne 'life
advice', meaningful quotes repackaged by one graphic designer, badly
targeted spam, well-targeted spam, my-kids-are-cute streams, here's what I did
now and now and now and isn't my life interesting, isn't it? please notice me,
and, and ...
Mixed in is the
good stuff - early warning of anything happening anywhere, good things to read,
watch, listen to, eat, politics to die for, fashion to live for, the latest
sensation in town, the best place to eat, that great concert, that TED talk,
that...
And what about
real news from real life friends of real significance? A long-term friend's
deeply brave slow-motion fight against terminal cancer; someone else's
persecution by a neo-Nazi group; another's burgeoning directing career;
another's random business move from video into pizza; news of friends and
colleagues after the latest terrorist attack in Kabul (where I'm based) and news
of a dear friend's 13 week-old pregnancy, just to mention a few that
spring to mind.
In an article on
the smug site called ' "User generated" is a poor substitute for "Reader submitted" ' - a distinction that
would be mystifying, my guess, to anyone under thirty, Caleb Hildenbrandt lists the down side of the Twitter stream then
comments, "What makes twitter different is that this content is no
longer mediated; it no longer passes through the filter of selective
publishing, but is passed straight from producer to peer-producer, unedited and
uncut. The same thing goes for “inspirational” image macros on tumblr or
chain-letter statuses on facebook, or google’s auto-complete suggestions for
popular queries; the consumers of platitudes are indistinguishable from the
creators."
Leaving aside the
lack of proper-name capitals, what this misses is the simple truth that anyone
can mediate and sort that stream for themselves.
How about simply managing that
stream a little more effectively? I need to focus on Afghanistan (for work and
safety reasons) so use Slices for Twitter to create a list of people I
regularly follow who have something to say about the situation here. If there's
been a bomb in Kabul (where I'm based) as simple #Kabul search gives me an invaluable running commentary.
Ok, so now we get
to it. The problem is not with the stream in itself, it's the people, the
horrible unwashed multitude that intellectuals, the middle class and snobs
everywhere have always had a problem with.
Middle class life
is about sifting, elevating, making more clean, being different, more
interesting. Encoded into the middle class outlook has always been a dislike of
popular culture. In the UK television is often considered vulgar, lower class
by a certain segment of the uber middle class. Not even particular programmes
or types of programmes, but television itself. Yep.
So, Medium. What
are you about? Helpfully Ev Williams explains in a 'welcome to Medium' note.
Medium, is "designed for little stories that make your day better and
manifestos that change the world." Cutsy and earth-shattering all in
the same sentence, right? Kittens and death? Seems inclusive and useful?
But wait, what's
this? "Creation is only available in Chrome, Firefox and Safari."
Really? Hmm. Let's look at browser stats. Ok, so I use Chrome myself, as
it seems does a good proportion of the planet (when did that happen?) but Internet Explorer,
good ole IE is running a good second, and used to be the first as recently as
May 2012. But then IE is for those who don't know better, right? The unwashed
multitude? And Medium is only aimed at the smug, techie netizen who wouldn't
dream of steam-driven IE. And why would you want to aim at a browser that nets an 8% user base? Oh, yes, that would be the smug Mac
fanbois.
I'm not the only
one who questions the basis of these new uber-social sites, as Anil Dash's title
alone should make his perspective clear, "You Can’t Start the Revolution from the Country Club". He hits several nails on the head far better than
I could. "In today’s world, where the social web is mainstream, innovating
on the core values of tools and technology while ignoring the value of
inclusiveness is tantamount to building a gated community. Even with the promise
that the less privileged might get a chance to show up later, you’re making a
fundamentally unfair system." It's published on
Medium as well as on his own blog, but, because he has access to this
privileged audience, he picks up others who don't. He wonders if they "mark the beginning
of “white flight” from Twitter and Facebook, ... not being on
Facebook has become the new, cool status marker (esp for affluent white
tech people)." (or rather he quotes Whitney Erin Boesel as saying
that in “Race, Class, App.net: The Beginning of ‘White Flight’ from Facebook& Twitter?”
Ev in his welcome continues, "It’s used by everyone from
professional journalists to amateur cooks. It’s simple, beautiful,
collaborative, and it helps you find the right audience for whatever you have
to say." Except, here's
the thing. It's not. It's currently in beta, and there's a whole process about
"how to post" which involves, wait for it, being INVITED to post.
Jeez. I felt like I was in the 20th century right there for a moment. No. Wait.
Not a joke. They mean it. And, ok, that's fine for an openly curated offering, like an online magazine or something, but, just to remind you, we're talking alternative social media here.
"Create a
note here saying what you’d like to write about and a link to something you’ve
written on the web. No guarantees, but we’ll check it out (limited time
offer)."
So, well,
shamefacedly I'd have to admit, er, this is it. This is my attempt to get them
to think I'm a writer with something to say who is worth inviting to
post.
That's the thing
about smug and exclusion. It makes you want to join. And the site looks pretty.
Ok, except that their logo looks like Morrisons, which as supermarkets go
is really not all that exclusive and hip and happening, but, you know,
whateverz. They don't want me to be part of their club, and any club that
doesn't want me has got to be good. Right Groucho?